byAlma Abell
Social media marketing has become an indispensable part of modern business. Many small businesses and major corporations alike rely on social media to help them advertise sales and specials, draw in new customers and clientele and generally stay in touch with the public. Few companies can survive the modern marketplace without a social media presence.
Strategies for this type of marketing do vary from one type of business to the next. What works for a major company like your favorite brand of soda or cosmetics won’t be as effective for a single-location restaurant or community event. So, what are the secrets of harnessing the power of social media marketing for franchise businesses? The answers are simpler than you might believe!
Consistency
One of the biggest keys to success in the world of franchise business is keeping all locations consistent. This means that the goods or services received by consumers at each of your stores should be similar enough to be recognizable as belonging to your brand. Whether that means pricing, customer service or something else entirely, you owe it to every person who patronizes your establishment to give them what they’re expecting.
The same is true when dealing with social media marketing for franchise businesses. Give your visitors the kind of recognizable experience they’re expecting, one that is uniquely on-brand for your business. Not sure how to identify and offer that? Work with an SEO professional like those at Conversion Buddha to nail down what your customers expect – then provide it to them every time they visit.
Customization
Today’s customer expects an individualized experience. Whether they’re shopping on-location or browsing a website, they expect to feel special and valued.
On social media, you should be able to reach all of your customers at once by providing information relevant to any visitor. Offer sub-pages relevant to each location or listings that give you the operating hours, prices and specials of each. This gives every customer who visits the feeling that their visit matters – and a reason to keep coming back!